Wine Vision 2015

I’ll be at Wine Vision this year from December 9th through the 11th. If you’ll be in the area, I hope you’ll join us. Below is a little more info. Hope to see you all there!

Wine Vision 2015 to challenge ‘old thinking’ with its focus on innovation, new routes to market and sustainability with commercial rewards

Finishing touches are being applied to the Wine Vision 2015 programme. It promises to challenge traditional thinking in the wine industry by showcasing high-growth new market entrants and by exploring innovative approaches to producing wine, selling it, creating powerful brands and extending consumer markets. “We’re urging the wine industry to move increasingly quickly to keep up with shifting global markets and changing customer tastes,” says Andrew Reed, Managing Director of the Drinks Division at William Reed Business Media. “In established markets wine is under challenge from alternative drinks categories, while in emerging markets brands are racing to win ground in a gold rush. We’re bringing together some of the most progressive individuals in the global industry to investigate sources of future growth.”

Wine Vision’s 2015 highlights will include:

  • A re-definition of the ‘luxury’ for the wine market of the future by Giovanni Geddes da Filicaja, CEO of Tentua Dell’Ornellaia; the estate that produces two of the world’s most coveted wines.
  • An account of how Invivo Wines made it to the Deloitte TOP 50 within seven years of launch and has broken records for crowd funding to fuel its next stage of growth, from its Co-Founder, Tim Lightbourne.
  • An introduction to the new rules of wine marketing from an acknowledged trend setter. Mike Ratcliffe has made rules and broken them as MD of South Africa’s Warwick Estate and the South African-American joint venture, Vilafonté.
  • A close look at power shifts in the Chinese market and the democratisation of wine with China insider Lenz M. Moser, chief wine maker of Chateau Changyu MOSER XV
  • An exploration of ‘fusion wines’ and their appeal to consumers thirsty for a new experience, by Dominic Rivard, fruit wine expert, sommelier, winemaker, distributor, exporter and author.
  • An account of progress at Sonoma County – on track to become America’s first 100% sustainable wine region by 2019 – by Karissa Kruse, President of Sonoma County Winegrowers.
  • A call for collaborative innovation between competitors to raise the game of the whole industry, from Adrian Bridge, Managing Director of Taylor’s Port.
  • An exploration of alternative investment and growth strategies from Charles Banks, Founder of Terroir Selections and recognised for the stellar success of the Jonata and Screaming Eagle brands.

With this year’s Wine Vision taking place in Bilbao, the capital of Spain’s Basque region, it makes sense that the programme will investigate the enduring link between food and wine. Laura Price, Content Editor of The World’s 50 Best Restaurants, will lead a panel of wine producers, sommeliers and chefs to discuss how wine and food in combination can stimulate a region’s economic regeneration. Javier Ruiz de Galarreta, President and CEO of Araex Rioja Alavesa & Spanish Fine Wines, will give an account of a unique regional business model that has established the Basque Country’s wine as a global luxury product.

Wine Vision attendees will have every opportunity to sample the fruits of the Basque Country’s success. On the first evening, three top chefs will prepare examples of Basque Country cuisine paired with regional wines at a welcome reception held in the iconic Guggenheim Museum. Their restaurants, Nerua, Azurmendi and Mugaritz have six Michelin Stars between them. On the evening of the second day, the Wine Vision Reception and Dinner will be held in the three Michelin Star Azurmendi restaurant itself. “We took the decision in 2015 that, every year, Wine Vision will travel to a different wine region,” says Reed. “This allows attendees to learn about the sources of success in each region, while continuing to investigate global developments and issues within our programme. On Friday and Saturday after Wine Vision closes, attendees will have the option to investigate the region further, with wine tours to estates including Rioja Alvesa Estate and Basque Culinary Centre.

Wine Vision’s Chairman for 2015, Doug Frost, author, wine consultant, Master of Wine and Master Sommelier, welcomes the investigatory nature of Wine Vision, “This programme gives wine industry leaders around the world the chance to listen to innovative case studies, discuss the global issues that are uppermost in their minds and, for the first time, get close to the success strategies of a progressive wine region. We all learn in different ways – and Wine Vision’s got them all covered!”

Wine Vision 2015 will be held between 9 and 11 December across two venues in the City of Bilbao; the world famous Guggenheim Museum and the Alhondiga, formerly the Basque Country’s wine exchange and now, transformed by architect Philippe Starck, Bilbao’s cultural meeting point. Its sponsors include Araex Rioja Alavesa & Spanish Fine Wines and, returning for the third year running, Taylor’s Port and the world’s largest cork stopper producer, Amorim.

“We’re delighted to welcome Wine Vision to our home country and look forward to meeting our peers from across the global wine industry,” says Javier Ruiz de Galarreta, President & CEO, ARAEX Rioja Alavesa & Spanish Fine Wines. “And to introducing them to a bottle or two of our favourite wines, of course!” .

About Wine Vision

Wine Vision is a leading industry event created by the international publishing and events business, William Reed Business Media. Wine Vision was founded in 2013, takes place annually and complements a portfolio of wine publications and events, which include Harpers Wine & Spirit, BeverageDaily.com and the globally renowned International Wine Challenge. It is part of a series of industry specific Vision events focused on wine, nutrition, food and drink.

www.winevision.com

 

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